Tier 1 — Foundation

Digital Infrastructure

The foundation every automation compounds on. Whether you need a new site built from scratch or a legacy system rebuilt for performance — this is where it starts.

Why this matters

Your website isn't a brochure — it's your lead capture pipeline, your first impression engine, and the infrastructure your automation systems will run on. A slow, inaccessible, or outdated site costs you leads every day — and blocks every upgrade you'll want to make later.

Foundation clients typically see measurable improvements in lead volume and page performance within the first month after launch.

What you get

High-Performance Marketing Site

A complete web presence — designed to convert visitors into leads and built to the performance standards that search engines reward. New build or full legacy rebuild.

  • Mobile-responsive, professionally designed for your industry
  • Sub-2-second load times on mobile
  • Mobile-first, responsive across every breakpoint
  • Content management system setup when needed

Lead Capture Pipeline

Your site's job is to turn visitors into conversations. We build structured intake systems — forms, CTAs, and data flows — designed to capture and qualify leads automatically.

  • Conversion-optimized intake forms with validation
  • Structured data output ready for CRM or automation integration
  • Contact form setup and lead routing included
  • Analytics events wired for every conversion action

Search Visibility & Discovery

If prospects can't find you, nothing else matters. We implement the technical foundation that makes your business discoverable — structured data, semantic markup, and the performance signals search engines actually weight.

  • Technical SEO audit and implementation
  • Google Search Console connection and configuration
  • Core Web Vitals optimization for ranking signals

Performance & Accessibility

Fast sites convert better. Accessible sites serve more people. Both reduce legal risk and improve search rankings. These aren't optional extras — they're built into every Foundation engagement.

  • Lighthouse performance score targeting 90+
  • Accessibility-optimized — usable for everyone
  • Image optimization and modern format delivery
  • Keyboard and screen reader testing included

What this enables

Foundation isn't just a website project — it's the infrastructure layer that makes Tier 2 and Tier 3 possible. Every automation we build connects to the lead pipelines, APIs, and data structures established here.

Ready for automation

Structured intake endpoints and clean data flows — so when you add email triaging or a chatbot, they plug in without rework.

Measurable from day one

Analytics and conversion tracking built in — you'll know exactly what your site is doing for the business.

Owned infrastructure

You own every line of code, every credential, every asset. No vendor lock-in, no proprietary platforms.

Pricing

Setup & build From $599
Monthly retainer from $79/mo

Choose the tier that fits your needs: Starter ($599), Professional ($1,299), Business ($2,499), or Custom (from $4,500). Monthly retainer covers ongoing maintenance, updates, and support. Every engagement starts with a free 20-minute discovery call.

Start with the foundation

Tell us about your current setup. We'll come back with a clear recommendation and a scoped proposal.